Nikon announces the U.S. retail availability of the rugged COOLPIX W150

From beach vacations and pool-side getaways, to hiking trips and camping expeditions, the family-friendly COOLPIX W150 was made to capture one-of-a-kind moments on every adventure

MELVILLE, NY (August 14, 2019 at 9:00 a.m. EDT) – Today, Nikon Inc. announced the U.S. retail availability of the COOLPIX W150, the latest rugged yet family-friendly compact digital camera. Thanks to being both waterproof and shockproof, the COOLPIX W150 allows users to easily capture and share unforgettable moments on every adventure, vacation or get-together. The W150 boasts an extremely easy-to-use design, sharp image quality and variety of unique scene modes, making it a great travel camera for the whole family.

With a 13.2-megapixel image sensor, 3x optical zoom and full HD video recording, the COOLPIX W150 offers the flexibility to easily capture both stunning still images and Full HD videos, wherever life takes a person. Even those who have never used a camera will immediately be comfortable snapping shots due to the simple menu system, 2.7-inch 230-k dot LCD screen and Target Finding autofocus, which allows for easy detection and focus on the primary subject.

Built to capture memories, the COOLPIX W150 is waterproof up to 10m (33 feet), shockproof from 1.8m (6 feet) and freezeproof up to -10°C (14°F). Additionally, the COOLPIX W150 is equipped with a variety of scene modes and editing functions, allowing users to explore their creativity and create fantastic photos, even underwater. Users can also seamlessly upload to their phone wirelessly for sharing, all with the Nikon SnapBridge app.

Price and Availability

The COOLPIX W150 in white will be available in the U.S. in early September 2019 at a suggested retail price (SRP)* of $169.95. For more information on the latest Nikon products, including the new COOLPIX W150, please visit www.nikonusa.com.

About Nikon

Nikon Inc. is a world leader in digital imaging, precision optics and photo and video capture technologies; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enable visual storytelling and content creation. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories, Nikon COOLPIX® compact digital cameras and Nikon software products, as well as the revolutionary Nikon Z series of mirrorless cameras and NIKKOR Z lenses, which achieve a new dimension in optical performance. In 2018, Nikon Corporation, the parent company of Nikon Inc., announced the production of 110 million NIKKOR lenses, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of

photographers and visual storytellers to the Web’s most comprehensive learning and sharing communities. Connect with Nikon on Facebook, Twitter, YouTube, Instagram, Vimeo and Flickr.

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*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Specifications, equipment and release dates are subject to change without any notice or obligation on the part of the manufacturer.

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